Thursday, December 18, 2008

New Market with a Splash

When a brand or business enters a new market they need to make a splash. I think there is no better example of this than the entry of Apple (now Apple Inc) into the mp3 player market.

That makes me think about Apple now. They then entered into the cell phone market.

What will the enter next?

But it is important to note how they entered each market. With a splash. Big innovation. Big splash.

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