New tagline for apple—b2b especially. Show something awesome that was previously associated with PC’s and then have the tagline: “Made on a Mac.” Capitals add some and maybe serifs would add some formality—make it more serious for professionals.
But then again—think of all people like me in the world who would love to put their company on macs (not really, but because of cost reasons—something apple would have to market to and address from a product standpoint.” Which from a business perspective at present does not make sense. Apple computers have to be bought from apple and apple only sells premium products.
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