Friday, August 29, 2008

Here we go

I work in interior design. For a textile company that sells high-end decorative fabrics only to interior designers. Over the last 15 years the size of the industry has remained relatively flat. $1 Billion in fabric sales to designers. But the size of the luxury market has grown. So interior design is losing market share of the American consumer's wallet. Stores like Pier 1, Crate & Barrel, West Elm, etc. They all allow some level of customization. Choosing the fabric or choose a look for a room. That is what has eaten away at the market share of interior design. And the ASID (and other organizations) have not fought back.

It is in the long term best interest of my company to acknowledge and plan for this transition.

Sunday, August 3, 2008